The Trials And Errors Of Writing About Fashion
Every week I sit for hours in front of a computer grappling with poor literary skills while writing product reviews on men’s fashion accessories.
I’m a complete novice as you will witness, never aspired to be a writer, but I can’t afford to hire ghost writers to produce quality content for my online shopping service.
Now, after much trial and error it’s something I look forward to, because there is always interesting discoveries to be made, especially historic anecdotes and, a never ending ebb and flow of information on fashion too.
Often many potential customers are unaware of the variety in menswear available these days. There’s a lot more than on display at known High Street stores.
So finding subject matter is easy, but actually putting words to paper takes a lot of effort.
It’s an economical way to capture an audience and gives me a line of communication for feedback. And, most importantly, it’s favourable for obtaining a good page rank from Google, Yahoo and MSN, which is where you will find me.
As a small online retailer I need to position my website on page one to three, or pay hefty cost per click fees.
So with good intent and, well researched I introduce designers and their unique fashion products. It’s not that they can do without my input, but every little bit helps. These days social net working has become a virtual labyrinth, any subject you ponder is available in millions of volumes, free.
We live in the “share knowledge/information” era. In a hundred or so years from now it will be classified in similar fashion to the way we now refer to the “industrial revolution”.
The advent of internet and the freedom it offers the average person to share their knowledge and information un-hindered is truly revolutionary.
Genghis Khan was a freedom giver he freed countries from the feudal system and thus freed its inhabitants from religious persecution and suppression. The conquered were allowed to retain their native language and customs, but under his leadership, there would be no feuding.
Internet has a similar effect it frees people form ignorance in certain ways, it might sound like a pretty corny phrase but its true.
Even the most uneducated being can go online, learn and share knowledge and information without persecution.
Gathering historic anecdotes on any subject is at your fingertips, so it’s also a learning revolution. In spite of the negative draw backs of internet, it’s bound to improve the average persons’ intelligence.
Often I will include some historic anecdotes, then readers can make discoveries with out having to research and they will get something out of the information provided. It also improves my knowledge of the history of styles and their conversion to fashion.
So here is a very interesting historic anecdote about the first dark suit, a revolutionary approach to style innovation
1808: Beau Brummell is at the height of his fame as a man of fashion and sartorial advisor to The Prince Regent (later King George IV). His preferred tailors, military specialists both, are Schweitzer on Cork Street and Meyer on Conduit Street. It is Burmmell who introduces the trouser (a variation on riding breeches) to fashionable London. The minimalist, masculine elegance of the Dandy espoused by Brummell is a riposte to the excesses that fanned the flames of the French Revolution; replacing gaudy embroidered silk court costume with plain black or navy wool tailcoats and buff breeches, lace jabots with fine linen cravats and buckled satin court shoes with dashing riding boots. London flocks to his Chesterfield Street townhouse to watch the Beau bathe and dress as he introduces the concept of daily ablutions and no perfume but for the scent of freshly laundered linen into polite society. Brummell is the Grandfather of Savile Row’s correct, severe aesthetic.
Now just like in the old days fashion/ style innovators are causing a small revolution and guaranteeing their position in the annals of history. Vivienne Westwood, is a designer of well repute, she revolutionised style throughout the punk era and still today, she is prolific and one of the names to watch over the next five year. Another name comes to mind, another Timothy Everest.
They’re consistently producing new styles. The products we eye off are Vivienne’s unusualsilk ties. When it comes to designer cufflinks, there are none to compare, but are other choices, Patrick McMurray, Ian Flaherty and a couple of favourite Veritas and Lbb London.
But recently and, most impressive of all, is the range of men’s jewellery on offer. Finally men are getting the choice they deserve and it can only get better on all fronts.
As an owner, operator of a small online shopping service I feel an obligation to share my knowledge and information. Spread widely enough to capture the attention of potential customers, drive traffic to my website through ethical Search Engine Optimization to achieve page ranking.
If you got this far I hope you enjoyed reading the historic anecdote and product reviews.
The Trials And Errors Of Writing About Fashion / Author: Patrick
Occupation: Managing Director
A modest business man with a keen personal interest in the evolution of styles and progress of fashion through the ages, In particular, the performance of the silk weaving and silk tie manufacturing industry in England and its continuing survival in the face of the mass manufacturing revolution. Based in the United Kingdom and very much part of the new bespoke movement that is happening on Savile Row the oldest and most famous tailoring precinct in the world. Based in the United Kingdom this online shop carries a truly unique collection of English made silk ties and cufflinks by renowned designers, including, Timothy Everest (Savile Row), Ian Flaherty, Simon Carter, Michelsons, Louis Feraud d more. Additionally we carry a small range of finely crafted wallets and belts. Buying online line is simple and secure, orders are generally despatched with in 24 hours and shipped to most regions of the world.
http://www.patrickmcmurray.com